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Millennials Drive Big Growth in Sustainable Products

Story shared from Pacific Business News

About 75 percent of Millennials are altering their buying habits with the environment in mind.

Image courtesy of JGI/TOM GRILL

Deeming 2018 the year of the “sustainable shopper,” Nielsen predicts the sustainability market will reach $150 billion by 2021.

Almost half of U.S. shoppers say they’ll change their consumption habits to benefit the environment, the marketing research firm found. Consumers are looking at products with greater scrutiny and prioritize those that are “healthy for me and healthy for the world.”

Shoppers spent $128.5 billion on fast-moving consumer goods products — items like food, toiletries and other consumables — in 2018, Nielsen reports. Sustainable product sales have grown 20 percent since 2014. At the same time, conventional product sales have dropped.

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