Missouri has passed a law that will protect consumers from the dangers of unwittingly purchasing fake or lab-grown meat.
On Tuesday, the state passed the first law in the nation prohibiting companies from “misrepresenting a product as meat that is not derived from harvested production livestock or poultry,” the law reads.
The law was lobbied by the Missouri Cattlemen’s Association, USA Today reports. The group was concerned about the shoppers being confused by plant-based or lab-grown meat, synthetic meat that is grown from cultured animal cells, posing as meat from an animal.
“The big issue was marketing with integrity and … consumers knowing what they’re getting,” Missouri Cattlemen’s Association spokesman Mike Deering said to USA Today. “There’s so much unknown about this.”