The chain enlists Alfonso Ribeiro and Wink Martindale to sell its new $1 $2 $3 Dollar Menu
McDonald’s is using a dancer and a game show host to sell its new value deal.
The Oak Brook, Ill.-based burger giant is marketing its new $1 $2 $3 Dollar Menu with a social media contest and an online game show hosted by the actor and dancer Alfonso Ribeiro and legendary game show host Wink Martindale.
The two are featured in a video advertising a mock game show for the dollar menu on the company’s Facebook page.
McDonald’s will host a Facebook Live event at 6 p.m. ET on Jan. 10, giving commenters a chance to win a $123 Arch Card.