Trident Seafoods’ Fish Hacks promo is back by popular demand. The promo, which originally ran from January until the end of March, will re-open on May 1 and run through December 31. Operators are eligible for a $5 rebate per case up to $300 on eligible products.

“Operators like the rebate, but what they really love about this promo is the 15 Fish Hack recipe concepts,” said Dana Lawnzak, Trident’s Director of Foodservice Marketing. “Seafood is trending, and so are global flavors. The Fish Hacks combine those two things to create something totally craveable and delicious that most people haven’t seen before — and they love it!”

One of the most popular Fish Hack concepts has been the Peanut Butter & Jelly Fish+Chips, which features Trident’s 2 oz Pubhouse Golden Ale Alaska Pollock tossed with raspberry chipotle sauce and rolled in crushed peanuts.

“People definitely notice that name,” said Lawnzak. “It’s actually a great item to serve at food shows, because the name itself makes people curious enough to want to try it. And when they do, they love it!”

Lawnzak also said some operators were actually adding some of the Fish Hacks to their menus.

“It’s a great way to get people to try our product,” said Lawnzak. “And people are thinking differently about seafood because of it.”

Download the Fish Hacks promo brochure here.