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‘Bleeding’ Vegan Burger Arrives On UK Supermarket Shelves

Story shared from The Guardian

Vegan-friendly Beyond Burger oozing a beetroot juice-based meaty hue stocked at Tesco

Bleeding Vegan BurgerPhotograph: George Whale

A plant-based burger that “bleeds” – from cult US brand Beyond Meat – is to make its hotly-anticipated UK retail debut in Tesco on Monday after its launch was delayed by supply issues.

The Beyond Burger – the company’s flagship vegan-friendly product which sold out after its May 2016 launch in the US – will be stocked alongside conventional fresh meat patties in more than 350 branches of the UK’s largest supermarket.

The product – which will cost £5.50 for a pack of two – had been due to arrive in Tesco in August but its launch was delayed after huge demand in the US put pressure on its UK supplies. Diners eating out can also now order it at the 30-strong Honest Burger restaurant chain, following a successful trial, and All Bar One’s 56 outlets.

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