Diners’ preference for honey on chicken is growing. Nearly half of consumers (46%) say they prefer the combination today, up from 42% in 2015.
Beyond honey, preference is also increasing for lemon, chipotle, black pepper and bourbon glazes and marinades.
Interest in chipotle and black pepper may relate to growing demand for spicy fried chicken, especially among millennials. A third of millennials (33%) say they are eating more fried chicken with spicy flavors now than they were two years ago.